Fractional product marketing and content strategy

for climate and nature tech startups

FOR START-UPS

You’re building something

ambitious and important.

But without a full marketing team, it can be hard to find the time or headspace to tell your story well. 

The Shoots package gives you part-time support from a partner who can help you shape your product narrative, build content systems and lay strong foundations for inbound growth.


You’ll move from:

  • All on your plate → Trusted support

    A senior marketing partner who can take initiative

  • Technical complexity → Clear, compelling stories

    Translate what you’re building into content that resonates with people

  • Scrappy execution → Strategic foundations

    Get clarity on what matters now and what to build over time

  • Inconsistent content → A system that scales

    Build a repeatable approach to marketing that grows with your team

Imagine having…

A thoughtful partner who understands your product, your mission and the complexity of what you’re building

Someone who asks the right questions, surfaces the right stories and turns raw ideas into compelling content 

A steady rhythm of content going out into the world, including blog posts, newsletters and case studies, that builds trust with the people you want to reach

Co-created systems that make your marketing feel less reactive and more strategic

Flexible support that grows with you, whether you need help shaping your messaging, launching a new product or building a story-driven inbound engine from the ground up

Imagine having:

A thoughtful partner who understands your product, your mission and the complexity of what you’re building

A steady rhythm of content going out into the world, including blog posts, newsletters and case studies, that builds trust with the people you want to reach

Someone who asks the right questions, surfaces the right stories and turns raw ideas into compelling content.

Co-created systems that make your marketing feel less reactive and more strategic

Flexible support that grows with you, whether you need help shaping your messaging, launching a new product or building a story-driven inbound engine from the ground up

We start with a half-day together to dive deep into
your story, your strengths and your strategic edge.

The Half-Day Workshop

You’ll leave with:

  • A clear personal niche and positioning

  • A defined personal “thesis statement” or learning question – the throughline that connects your career, mission and story

  • More momentum and confidence

  • Develop your tone of voice

  • Use your passions, expertise and backstory to inform your posting strategy

How we get there:

In three hours, I will guide you through a focused 1:1 coaching workshop to define your niche, personal thesis or learning question and tone of voice then turn your story, passions and expertise into a confident, authentic content story you can actually start using.

Building a business solo doesn’t have to mean doing it all alone.

The Founder Roots package gives you space to think, systems to stay consistent and a strategic partner who helps turn your ideas into compelling, confident content.

You’ll move from:

  • Overwhelmed -> Focused: Knowing exactly what to work on next, and what you can safely drop

  • In your head -> In the world: Share your ideas regularly, with clarity, confidence and consistency

  • Scattered efforts -> Strategic storytelling: Build a clear narrative that grows with your business

  • Going it alone -> Supported and seen: You get writing help and a thinking partner who’s in it with you

Whether you’re looking to post regularly on LinkedIn, share a weekly newsletter or rework your site, you’ll have both the strategy and emotional support to do it well and sustainably.

What ongoing support looks like

01

Marketing audit

We begin with a full structural audit of your marketing – from messaging and market positioning to competitor landscape, channels and content. 

You’ll receive in-depth notes and recommendations that will act as a mirror and map: to see where you are, where you’re heading and what’s worth focusing on next.

02

Fortnightly accountability calls

Every two weeks, we meet for a 60 minute 1:1 call. These sessions are part strategy, part sounding board, and part creative check-in. 

Together, we’ll:

  • Review progress and unblock anything stuck

  • Set small, achievable goals

  • Track what’s working and what’s not

  • Share tools, writing prompts or content ideas

  • Offer a nudge (or a deadline) when needed

03

Quarterly strategy sessions

Every quarter, you’ll have the option to book a deeper strategy sprint. 

We can use this time to:

  • Overhaul your website or refresh your messaging

  • Map your nurture journey or prep for a launch

  • Co-create a deck, campaign or mini content system

  • Or tackle a specific growth challenge with a zoomed-out view

you

You’re an early-stage founder with a strong mission but limited time

You feel overwhelmed by the amount of content and strategy required to grow

You want someone who can think and do: a writer, coach, and comms person in your corner

You want your brand to feel real, not like it came from a generic AI prompt or a growth hacker’s feed

“Through the founder package, Emma helped me build a body of work on LinkedIn and bring in new leads for fractional and freelance work. Emma has been my best cheerleader and thought partner throughout.”

Sarah, Advisor, Product Lead at Treeconomy and Founder of Kakuy

STILL TO STYLE UP

Pricing & Details

Packages start from £1,200/month.
All packages kick off with a half-day workshop.