ABOUT CANTADORA
In an age of ultra-processed words,
we want full-fat content.
Story-led, authentic and soulful.
Fractional Product Marketer & Content Strategist
Emma Pegg
Everything is connected.
We are nature.
How do we best tell the stories of nature and climate? That’s the question at the heart of Cantadora.
In 2023, I started Cantadora because I wanted to partner with under-represented founders in a way that was more meaningful than the typical agency. I wanted to be of service to businesses connecting people to the natural world. And I wanted to apply the go-to-market strategies learnt from half a decade in fast-growth fintech to help climate and nature tech startups drive real-world impact faster.
In age of ultra-processed words, we want full-fat content. Story-led, authentic and soulful.
In the years since, I’ve explored the superpowers of peatland restoration with an EarthShot-nominated nature startup, lost woods and digitalisation of ancient maps, helped launch one of the first pilots of its kind in nature-first workforces, and written on both artificial and nature-based approaches to carbon capture and storage.
The vastness of nature and climate tech fascinates me, as does the ‘edge’ where the worlds of nature and technology meet.
As the founder of Cantadora, I’m here to give you the systems and structure to bring your stories to the surface and retell them in a way that feels authentic.
The story of CANTADORA
The name Cantadora was inspired by Dr. Clarissa Pinkola Estés’ Women Who Run with the Wolves: a collection of myths from cultures, stories and folktales on wild women archetypes gathered through Estés’ life on the road and work as a Jungian psychoanalyst.
The first story describes La Loba – a wolf woman, ancient story-seeker and creator that sings flesh onto wolf bones by firelight in the desert. It’s often said that business is art. And in Women Who Run with the Wolves, to gather the bones is to reclaim the parts of the self and sing life into them.
I think we can apply the same principal to climate and nature-based startups.
Singing life into your startup in the early stages means gathering the bones of your story, finding your voice and beneath the polish or cultural clout, developing a message that has teeth.
CANTADORA’S STORY, IN NUMBERS
10 +
years in fast-growth tech startups from early-stage to Deloitte Fast 50
12 +
startups supported with product storytelling and content strategy
10+
founders guided through the early stages of entrepreneurship through 1:1 coaching
Never before has a tech sector been so relied upon for such a planetary-sized challenge of climate change. Never before has the onus been on individuals and founders to drive the change that we so desperately need, and never before have we had to scale in such volatile economic and political conditions.
WHY TECH
