Fractional product marketing and content strategy

for climate and nature tech startups

FOR START-UPS

You’re building something

ambitious and important.

But without a full marketing team, it can be hard to find the time or headspace to tell your story well. 

The Shoots package gives you part-time support from a partner who can help shape your product narrative, build content systems and lay the foundations for inbound growth.

You’ll move from:

  • All on your plate → Trusted support

    A senior marketing partner who can take initiative

  • Technical complexity → Clear, compelling stories

    Translate what you’re building into content that resonates with people

  • Scrappy execution → Strategic foundations

    Get clarity on what matters now and what to build over time

  • Inconsistent content → A system that scales

    Build a repeatable approach to marketing that grows with your team

Imagine having…

A thoughtful partner who understands your product, your mission and the complexity of what you’re building

Someone who asks the right questions, surfaces the right stories and turns raw ideas into compelling content 

A steady rhythm of content going out into the world, including blog posts, newsletters and case studies, that builds trust with the people you want to reach

Co-created systems that make your marketing feel less reactive and more strategic

Flexible support that grows with you, whether you need help shaping your messaging, launching a new product or building a story-driven inbound engine from the ground up

What’s Included

Content Creation

From blog posts and newsletters to sales decks and case studies, we’ll create content that’s rooted in your product and designed to connect with your lead, customer or partner. This might include:

  • Blog posts, newsletters or social media content

  • Sales enablement decks or investor materials

  • Press releases and customer stories

  • Copy for product launches or targeted campaigns

Strategic Foundations

We’ll make sure the big-picture strategy is in place to support your day-to-day content. This includes:

  • A full audit of your site, social presence and key channels

  • A content calendar and idea pipeline

  • Light-touch performance reporting to track what’s landing and what’s not

Customer Value & Brand Story

Great storytelling starts with knowing what’s important to your customers and how you’re uniquely positioned to serve them. We’ll dig into:

  • Customer interviews to surface language, insights and objections

  • Narrative development to sharpen your brand’s story and purpose

  • Tone of voice guidance to make sure you sound like you, everywhere

  • Briefing support for visuals, video or other creative assets

Ongoing Support

We’ll stay closely connected to keep momentum high and blockers low. This includes:

  • Weekly check-in calls to review progress, share ideas and stay on track

  • Light async collaboration between sessions

  • Flexible scope to respond to what’s live in the business (launches, shifts, opportunities)

This is for your startup if…

You’re at a pivotal stage of brand growth

Seed to Series A or growing fast, with a strong product, early traction and a desire to grow with intention

You want your stories to work as hard as your product

You have rich insights, complex ideas and a mission that matters – you just need help shaping it into content people care about

You’re looking for deep support without the overhead

A senior partner who brings strategy, clarity and execution

“Through the founder package, Emma helped me build a body of work on LinkedIn and bring in new leads for fractional and freelance work. Emma has been my best cheerleader and thought partner throughout.”

Sarah, Advisor, Product Lead at Treeconomy and Founder of Kakuy

STILL TO STYLE UP

Ready to build your inbound marketing engine?

Packages start from £1,200/month.
All packages kick off with a half-day workshop.