Product Storytelling
For The Climate
ADD LOGOS
NATURE’S DEADLINES ARE TIGHT.
Giving climate techs the content and product storytelling they need to communicate their product proposition, build community and lay the foundations for growth.
Most founders
want to go big.
So, you’ve built a solution to the climate crisis or nature emergency. It’s only natural to want to shout about it from the rooftops – or the treetops, as the case might be. But early traction doesn’t come from shouting louder. It comes from strong product positioning, deep customer understanding and a clear, repeatable story.
The good news is that most of the knowledge and stories already live within you and your team. Cantadora helps you unearth them and create a system for telling them well.
Stories to cross the chasm. Because the world is moved by stories, not numbers.
1:1 Half-Day Workshop
A half-day content development intensive to help find your writing voice, strengthen your personal brand and build confidence posting.
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I’ll use your passions and skillset to discover or strengthen your niche and market position. This consultation outlines your career throughline and offers ideas of how to present this, pulling out your unique selling point and an overarching “thesis statement” i.e. what question does your career answer?
This creative consultation offers a deep dive to systemise your ideas and soundboard thoughts so you can come away with a stronger, more developed personal content strategy.
Find out more about this for you or your team here.
Founder Roots Package
Ongoing founder support that includes an accountability call every two weeks.
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We’ll start with a structural audit of your marketing. I’ll take thorough notes on every aspect of your marketing, from messaging to market position, customer understanding and competitor intelligence. We then will have accountability calls every two weeks to review marketing performance, track your growth and make sure that we’re focusing on the highest-impact activities.
Every quarter, you’ll then have the option to book a quarterly half-day strategy session. This could be a deep-dive into a challenge or project of your choosing, from a website overhaul to an email nurture flow.
This package gives you a sounding partner and objective pair of eyes to develop your marketing strategy and give your brand a unique edge in the early stages.
Find out more here.
Startup Shoots Package
Fractional product marketing and content strategy support for early-stage climate and nature tech startups.
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This package will help you develop marketing content across your site, email and socials, build and systemise your sales enablement plus create repeatable systems for commercial success.
All fractional work comes at a traditional day rate.<Find out more: Contact form>
I’m also the Founder of Cantadora, the one-woman product storytelling studio that helps nature and climate startups better tell their stories.
After a decade creating and curating content for tech startups – from early-stage to Deloitte Fast 50 – I learned that most startups, no matter their growth stage, have the same challenges when it comes to marketing and communication.
Most founders struggle to show up online in a way that feels true to themselves. Few feel like they’ve nailed product-market-fit (PMF) or can confidently write to their end customer and even fewer are systematic in the way that they find, share and distribute their stories. All of this blocks revenue and slows down time to impact – time that most of us, quite frankly, don’t have.
My fractional practice combines slow burn storytelling with strategic outbound marketing to help founders open the right doors.
When not working on climate tech, I moonlight as a food writer, photographer, and pasta-maker – exploring sustainable food systems, feminist storytelling, and wild spaces.
