Product storytelling
for the climate

NATURE’S DEADLINES ARE TIGHT.

Cantadora gives climate techs the content and product storytelling they need to clearly communicate their product proposition, build engaged communities and lay the foundations for sustainable growth.

Before going big, you need to go deep.

Early traction doesn’t come from shouting louder. Customers, investors and partners alike are increasingly looking beyond capital or product features – they want alignment with vision, storytelling, and cultural value. Financial backing may accelerate growth, but the real strength comes when you have creative and strategic depth.

This is why Cantadora exists: to help you unearth the knowledge and stories that already live within you and the team and weave it into a system that reinforces your brand’s direction

Stories are cultural capital.

1:1 Half-Day Workshop

  • We’ll uncover (or refine) your niche, map your career throughline, and shape an overarching “thesis statement”: the key question your body of work answers. Together, we’ll surface your unique strengths, identify what sets you apart, and explore any limiting beliefs that might be holding you back.

    By the end, you’ll have:

    • A clear positioning statement and personal “throughline”

    • Defined USPs and a confident way to present them

    • A practical, personalised content strategy you can start using straight away

    • Renewed momentum and confidence in showing up online

For Founders
- Roots

  • We’ll start with a full audit of your marketing – messaging, positioning, competitors, channels, content – giving you a clear map of where you are and where to focus. From there, we’ll build rhythm and accountability with fortnightly calls, plus quarterly deep-dive sessions to tackle bigger projects.

    This package gives you:

    • A thinking partner and sounding board

    • Regular accountability and clear action plans

    • Systems to share your ideas consistently

    • Flexible strategy sprints for launches, websites, or key growth challenges

For Startups
- Shoots

  • We’ll begin with a deep audit of your product story and marketing foundations. Then, as your fractional product marketing partner, I’ll help sharpen your positioning, build a clear content system and support execution – giving you senior-level expertise without the overhead of a full-time hire.

    With Startup Shoots, you’ll get:

    • A sharper brand narrative rooted in your mission and market

    • Consistent content across site, email, socials, and sales enablement

    • A scalable storytelling system that grows with your team

    • Quarterly strategy sprints to tackle launches, decks, or rebrands

I’m Emma Pegg, Content Strategist, Product Marketer and Writer.

I’m also the Founder of Cantadora, the one-woman product storytelling studio that helps nature and climate startups better tell their stories.

After a decade creating and curating content for tech startups – from seed stage to Deloitte Fast 50 – I learned that most startups, no matter their growth stage, have the same challenges when it comes to marketing and communication. 

Most founders struggle to show up online in a way that feels true to themselves. Few feel like they’ve nailed product-market-fit (PMF) or can confidently write to their end customer and even fewer are systematic in the way that they find, share and distribute their stories. All of this blocks revenue and slows down time to impact – time that most of us, quite frankly, don’t have.

My fractional practice combines slow burn storytelling with strategic outbound marketing to help founders open the right doors.

When not working on climate tech, I moonlight as a food writer, photographer, and pasta-maker – exploring sustainable food systems, feminist storytelling, and wild spaces.