FOR SOLO FOUNDERS

Regular 1-1 content, marketing and accountability support

for founders tired of doing it all.

The Founder Roots package is for early-stage founders who want a comms and marketing partner in their corner – someone to strengthen the strategy, lighten the load and build a repeatable storytelling system.

Building a business solo doesn’t have to mean doing it all alone.

The Founder Roots package gives you space to think, systems to stay consistent and a strategic partner to help turn your ideas into compelling, confident content.

You’ll move from:

  • Overwhelmed -> Focused: Knowing exactly what to work on next, and what you can safely drop

  • In your head -> In the world: Share your ideas regularly, with clarity, confidence and consistency

  • Scattered efforts -> Strategic storytelling: Build a clear narrative that grows with your business

  • Going it alone -> Supported and seen: You get writing help and a thinking partner who’s in it with you

Whether you’re looking to post regularly on LinkedIn, share a weekly newsletter or rework your site, you’ll have both the strategy and emotional support to do it well and sustainably.

Imagine having:

A sounding board who understands your vision, asks the right questions and brings outside ideas

Gentle but firm accountability 

Co-created systems for writing, scheduling and repurposing copy and messaging.

A regular rhythm to stay consistent,
especially with social media and newsletters

The ability to accrue hours and use them for reviews, decks, or additional copywriting support

Strategic clarity, emotional support and writing

The Half-Day Workshop

We start with a half-day together to dive deep into
your story, your strengths and your strategic edge.

You’ll leave with:

  • A clear personal niche and positioning

  • A defined personal “thesis statement” or learning question – the throughline that connects your career, mission and story

  • More momentum and confidence

  • Develop your tone of voice

  • Use your passions, expertise and backstory to inform your posting strategy

How we get there:

In three hours, I will guide you through a focused 1:1 coaching workshop to define your niche, personal thesis or learning question and tone of voice then turn your story, passions and expertise into a confident, authentic content story you can actually start using.

What ongoing support looks like

01

Marketing audit

We begin with a full structural audit of your marketing – from messaging and market positioning to competitor landscape, channels and content. 

You’ll receive in-depth notes and recommendations that will act as a mirror and map: to see where you are, where you’re heading and what’s worth focusing on next.

02

Fortnightly accountability calls

Every two weeks, we meet for a 60 minute 1:1 call. These sessions are part strategy, part sounding board, and part creative check-in. 

Together, we’ll:

  • Review progress and unblock anything stuck

  • Set small, achievable goals

  • Track what’s working and what’s not

  • Share tools, writing prompts or content ideas

  • Offer a nudge (or a deadline) when needed

03

Quarterly strategy sessions

Every quarter, you’ll have the option to book a deeper strategy sprint. 

We can use this time to:

  • Overhaul your website or refresh your messaging

  • Map your nurture journey or prep for a launch

  • Co-create a deck, campaign or mini content system

  • Or tackle a specific growth challenge with a zoomed-out view

Who’s it for?

You’re an early-stage founder with a strong mission but limited time

You feel overwhelmed by the amount of content and strategy required to grow

You want someone who can think and do: a writer, coach, and comms person in your corner

You want your brand to feel real, not like it came from a generic AI prompt or a growth hacker’s feed

Regular momentum:

Fortnightly 1:1 calls with content check-ins, idea-sharing and clear action plans after every session


Ongoing support:

Light async feedback via email or Slack, plus optional 20-min Friday sprints for quick post reviews and planning


Space for depth:

Flexible half-day sessions each quarter to zoom out and work on bigger-picture strategy or creative blocks

What does support look like in practice?

  • “Through the founder package, Emma helped me build a body of work on LinkedIn and bring in new leads for fractional and freelance work. Emma has been my best cheerleader and thought partner throughout.” – Sarah Bishop, Product Lead at Treeconomy and Founder of Kakuy

    -

    Sarah Bishop
    (Product Lead at Treeconomy and Founder of Kakuy)

Ready for Cantadora support?

If you're ready for clarity on your next move and accountability that moves the needle, let's talk.