FRACTIONAL WORK
Get a fractional product marketer and content strategist in your corner.
A VIP retainer for nature and climate tech startups.
You’re building something
ambitious and important.
But without a marketing team, work might be stop-and-start. Ideas may be scattered, and you may be lacking the systems and strategy to tell your story well.
The VIP Retainer gives you the fractional support from a thinking partner and GTM strategist who will embed into your team, shape your product narrative, build a content system, and lay the foundations for growth.
This is for your team if…
You’re at a pivotal stage of brand growth
Seed to Series A or growing, you have a strong product, signs of traction, and a desire to grow with intention.
You want your stories to work as hard as your product
You have industry insights and a mission you care deeply about – you just need help turning that into content.
You’re looking for deep support without the overhead
A senior partner with a deep understanding of the space and ability to take full ownership.
Imagine having…
A thoughtful partner who get fully behind you, your product, mission, and the complexity of what you’re building
Someone who asks the right questions, surfaces the right stories and turns raw ideas into compelling content
A steady rhythm of content going out into the world, including blog posts, newsletters and case studies, building trust with the people you want to reach
Co-created storytelling systems that make your marketing less reactive and more strategic
Flexible support that grows alongside you, whether you need help shaping your messaging, launching a new product or interviewing customers
What’s Included
Content Creation
From blog posts and newsletters to sales decks and case studies, we’ll create content that’s rooted in your product and designed to connect with your lead, customer or partner. This might include:
Blog posts, newsletters or social media content
Sales enablement decks or investor materials
Press releases and customer stories
Copy for product launches or targeted campaigns
Strategic Foundations
Building on the deep dive in the Product Go-To-Market workshop, we will focus on co-delivering the strategy.
Full maintenance and execution of the plan
Content calendar and idea pipeline
Monthly performance reporting to track what’s working and what’s not
Customer Value & Brand Story
Great storytelling starts with understanding your customer and making them the stars of the show. We’ll dig into:
Customer interviews to surface language, insights and objections
Narrative development to sharpen your brand’s story and purpose
Tone of voice guidance to make sure you sound like you, everywhere
Ongoing Support
We’ll stay closely connected to keep momentum high and blockers low. This includes:
A weekly standup to review progress, share ideas and stay on track
Access to a Slack group for light async communication
An optional additional layer of design and development
You’ll move from:
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Marketing and content don't come naturally to us. Emma helped us articulate the value our business actually provides and how to communicate it - our website now uses roughly a third of the words of the old one and says considerably more. Highly professional, great fun to have on the team, and we wouldn't hesitate to work with her again.
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Peter Redshaw & Jon Coello
Co-Founders of Cirevo -
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“Emma is a powerhouse – bringing together great content at the often complex intersection of technical accuracy, product description and customer appeal. She knows how to ask the right questions to match features with needs, and create a clear narrative about what a product is, what it does and why it matters.”
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Helen Beddow
Education & Learning Director, Global Canopy -
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"She cares deeply about who customers are and can translate this into emotive storytelling with a passion and eagerness I’ve not seen before. Emma is a results-driven individual and always delivered. She was able to manage multiple stakeholders and competing priorities effortlessly from across and around the globe. If you’re looking for a team player with a passion to success and deliver Emma is your person."
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Stuart Lowe
Creative Director and Founder of BrandNest -
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"Emma is a natural storyteller with a true talent for finding the engaging core in any story to drive results. Whatever the topic or industry, she brings life and energy to the material while capturing the necessary detail and engaging the audience. Technology writing needs more people like Emma and she is a huge asset to any marketing campaign, business or project."
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Henry Bell
(Content Manager at Dext) -
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"Emma is a rare triple threat. An incredibly talented creative, a get-things-done professional, and a genuinely nice person. She takes the time to understand projects and ask the right questions, while working under incredible deadlines with impossible pressure. Even with a decade doing copy writing I don't think I could keep up with her consistent level of talent when faced with the same challenges. I genuinely cannot say enough good things about Emma. If you are looking for someone with enough talent and grace to knock your socks off every single day, she's your woman."
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Liv Sagan
Digital Marketing Manager, Motley Fool Wealth Management -
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"I had the pleasure to work with Emma for almost two years. She is incredibly talented in copywriting, creative writing and research. She has a pleasant personality and takes care of creating a lovely and respectful environment around her. She managed well difficult situations and navigated rough times, which are almost ordinary in an early stage startup yet a big challenge when that is one’s first professional experience straight out of college! Emma is indeed creative, and I believe she will make a name of herself."
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Alberto ChiericiEntrepreneur in Residence, TechStars Sydney, Principal AI Specialist at The Gradient Institute, and Author of The Ethics of AI: Facts, Fictions and Forecasts
Ready to take your next step?
If you’ve made it all the way here, it sounds like you might be ready. Book a free discovery call with me here.