FOR SOLO FOUNDERS

Writing, social media and content strategy

for founders tired of doing it all

the roots package

The ROOTS package is for the founders that want a comms and marketing partner in their corner. This is for you if you want to strengthen your strategy, lighten the load and build a repeatable storytelling system.

Building a business solo doesn’t have to mean doing it all alone.

The Founder Roots package gives you space to think, systems to stay consistent and a strategic partner to help turn your ideas into compelling, confident content.

You’ll move from:

  • Overwhelmed -> Focused: Knowing exactly what to work on next, and what you can safely drop

  • In your head -> In the world: Share your ideas regularly, with clarity, confidence and consistency

  • Scattered efforts -> Strategic storytelling: Build a clear narrative that grows with your business

  • Going it alone -> Supported and seen: You get writing help and a thinking partner who’s in it with you

Whether you’re looking to post regularly on LinkedIn, share a weekly newsletter or rework your site, you’ll have both the strategy and emotional support to do it well and sustainably.

Imagine having:

A sounding board to refine your narrative and test messaging

Consistency across all channels and touchpoints

Systems and structure to make storytelling repeatable, not ad-hoc

A strategic partner who knows climate tech and communication

Accountability to keep storytelling initiatives on track

Access to a broader network of marketing and industry experts

Product Storytelling Workshop

We start with a half-day to dive deep into your story, your strengths and your strategic edge.

You’ll leave with:

  • A clear personal niche and positioning

  • A defined personal “thesis statement” or learning question – the throughline that connects your career, mission and story

  • More momentum and confidence

  • Develop your tone of voice

  • Use your passions, expertise and backstory to inform your posting strategy

How we get there:

In three hours, I will guide you through a focused 1:1 coaching workshop to define your niche, personal thesis or learning question and tone of voice then turn your story, passions and expertise into a confident, authentic content story you can actually start using.

What ongoing support looks like

01

Marketing audit

We begin with a full structural audit of your marketing – from messaging and market positioning to competitor landscape, channels and content. 

You’ll receive in-depth notes and recommendations that will act as a mirror and map: to see where you are, where you’re heading and what’s worth focusing on next.

02

Fortnightly accountability calls

Every two weeks, we meet for a 60 minute 1:1 call. These sessions are part strategy, part sounding board, and part creative check-in. 

Together, we’ll:

  • Review progress and unblock anything stuck

  • Set small, achievable goals

  • Track what’s working and what’s not

  • Share tools, writing prompts or content ideas

  • Offer a nudge (or a deadline) when needed

03

Quarterly strategy sessions

Every quarter, you’ll have the option to book a deeper strategy sprint. 

We can use this time to:

  • Overhaul your website or refresh your messaging

  • Map your nurture journey or prep for a launch

  • Co-create a deck, campaign or mini content system

  • Or tackle a specific growth challenge with a zoomed-out view

Who’s it for?

You’re an early-stage founder with a strong mission but limited time

You feel overwhelmed by the amount of content and strategy required to grow

You want someone who can think and do: a writer, coach, and comms person in your corner

You want your brand to feel real, not like it came from a generic AI prompt or a growth hacker’s feed

Regular momentum:

Fortnightly 1:1 calls with content check-ins, idea-sharing and clear action plans after every session


Ongoing support:

Light async feedback via email or Slack, plus optional 20-min Friday sprints for quick post reviews and planning


Space for depth:

Flexible half-day sessions each quarter to zoom out and work on bigger-picture strategy or creative blocks

What does support look like in practice?

  • Helen Beddow

    "Emma is a powerhouse, bringing together great content at the often complex intersection between technical accuracy, product description and customer appeal. She knows how to ask the right questions to get match technical features and competencies with customer needs, and create a clear narrative about what a product is, what it does and why it does it."

    -

    Helen Beddow
    (Education and Learning Director for Global Canopy)

  • "Emma is a rare triple threat. An incredibly talented creative, a get-things-done professional, and a genuinely nice person. She takes the time to understand projects and ask the right questions, while working under incredible deadlines with impossible pressure. If you are looking for someone with enough talent and grace to knock your socks off every single day, she's your woman."

    -

    Liv Sagan
    (Digital Marketing Manager, Motley Fool Wealth Management)

  • “Through the founder package, Emma helped me build a body of work on LinkedIn and bring in new leads for fractional and freelance work. Emma has been my best cheerleader and thought partner throughout.”

    -

    Sarah Bishop
    (Product Lead at Treeconomy and Founder of Kakuy)

  • "Emma cares deeply about who customers are and can translate this into emotive storytelling with a passion I’ve not seen before. Emma is a results-driven individual and was able to manage multiple stakeholders and competing priorities effortlessly from across and around the globe. If you’re looking for a team player with a passion to success and deliver Emma is your person."

    -

    Stuart Lowe
    (Former Creative Director and Founder for BrandNest)

  • Emma is a natural storyteller with a true talent for finding the engaging core in any story to drive results. Whatever the topic or industry, she brings life and energy to the material while capturing the necessary detail and engaging the audience. Technology writing needs more people like Emma and she is a huge asset to any marketing campaign, business or project.

    -

    Henry Bell
    (Former Content Manager at Receipt Bank)

Ready to take your next step?

Let’s collaborate to amplify your authority and build your body of work. Tell me a little about your project below and I’ll be in touch to organise an initial consultation.

get in touch