WORKSHOPS

Are you ready to get you or your product into the wild?

A two-day intensive for ambitious founders and early-stage startups preparing for launch.

Book a discovery call

You’ve built a brilliant product or new feature and now is the time for launch. This two-day Go-To-Market Workshop draws on a decade of working inside fast-growth tech startups to bring you or your product to market.

Build it and they may come…

But without a documented strategy and a framework for consistency, experimentation, and iteration, you might never know for certain.

This two-day intensive maps precisely what you need to do to increase your visibility, grow your surface area for luck, and get your product in front of the right people at the right time.

You’ll move from:

Scattered Efforts -> Strategic Storytelling: Move away from reactive work into a clear system and idea pipeline
No Timeline -> A Dated Plan: The work will be mapped against your capacity and resources so that you know exactly what to do each week
Going It Alone -> Support & Accountability: Commit to a strategy to make sure the GTM actually happens

Imagine having:

A clear, dated GTM plan mapped week by week

Messaging built on a clear understanding of your why and position in the market

Systems and structure to quickly test, learn and iterate

A strategic partner who knows nature and climate tech and product marketing

Accountability to keep GTM initiatives on track

Momentum on launch day with a warmed audience

You’ll receive:

A full audit of your current marketing channels and funnel
Three pre-recorded modules on strategy, building your inbound storytelling system, and how to do targeted outreach (lifetime access)
A detailed, dated GTM strategy you can put to work immediately
Your content mapped end to end, working backwards from your launch date
Metrics and experimentation frameworks so you know what’s working
A 90-minute Positioning Session, included

Over a two day sprint, we’ll work together to find your strategic edge.

The Go-To-Market Workshop

How we get there:

We’ll start with a Purpose Session to find the backbone of your story, map your content pillars, and build your overarching narrative. Then we map activities against key dates as well as your internal resources and capacity through a mixture of pre-recorded modules and two live workshops.

What the two days look like

01

Day One: 1:1 Workshops

Two live 90-minute sessions where we audit where you are, find the story of what you’ve built, and shape the strategy – including the message, ideal customer persona (ICP), positioning, and the why-now.

These sessions are part strategy, part sounding board, and part creative ideation.

02

Between the Days: Strategy Masterclasses

Before and after the live workshops, receive three pre-recorded strategy masterclasses on your GTM strategy, how to build your inbound storytelling system, and how to do targeted outreach the soulful way.

03

Day Two: The Plan

Based on the live sessions and the Purpose Session, we will co-create a specific GTM strategy.

This plan includes:

An audit of your current digital presence and marketing funnel
Your story and overarching narrative, including pitch guidance, why you or your product matters, and why now
A repeatable content system that includes what to say, where, and how often
Experimentation frameworks to test the key messages and iterate
A campaign mapped to launch day so that every post, asset, and outreach move in sequence
A clear path from reach to revenue
Lifetime access to GTM frameworks

Who’s it for?

Founders and early-stage teams ready for a career-defining moment

People with something specific to launch, from a product to cohort, offer or rebrand

Those who are ambitious and action-oriented

Mission-driven builders in climate and nature who want their work to reach further

What does support look like in practice?

Two-day intensive

This focused sprint will focus on auditing your current digital presence then producing a specific and detailed GTM plan to get your product into the wild.

Tried-and-tested strategies

Everything we will use is built on a decade of experience launching rebrands and new product features, and helping founders bring their vision into the world.

A path to keep going:

Should you wish a partner to do this for you afterwards, the workshop credits towards the Fractional Product Marketing Retainer.

"Loneliness has plagued me constantly whilst I've slowly been plugging away at Nula. But working with Em made that a whole lot easier. To say I downloaded half my brain in our biweekly calls would be an understatement. And yet, through the noise and the half finished thoughts, Em helped me craft a narrative that I'm finally able to repeat time and again."

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Charlotte Horler
(Founder of Nula)
"Emma is a powerhouse, bringing together great content at the often complex intersection between technical accuracy, product description and customer appeal. She knows how to ask the right questions to get match technical features and competencies with customer needs, and create a clear narrative about what a product is, what it does and why it does it."

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Helen Beddow
(Education and Learning Director for Global Canopy)
"Emma is a rare triple threat. An incredibly talented creative, a get-things-done professional, and a genuinely nice person. She takes the time to understand projects and ask the right questions, while working under incredible deadlines with impossible pressure. If you are looking for someone with enough talent and grace to knock your socks off every single day, she's your woman."

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Liv Sagan
(Digital Marketing Manager, Motley Fool Wealth Management)
“Through the founder package, Emma helped me build a body of work on LinkedIn and bring in new leads for fractional and freelance work. Emma has been my best cheerleader and thought partner throughout.”

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Sarah Bishop
(Product Lead at Treeconomy and Founder of Kakuy)
"Emma cares deeply about who customers are and can translate this into emotive storytelling with a passion I’ve not seen before. Emma is a results-driven individual and was able to manage multiple stakeholders and competing priorities effortlessly from across and around the globe. If you’re looking for a team player with a passion to success and deliver Emma is your person."

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Stuart Lowe
(Former Creative Director and Founder for BrandNest)
"Emma is a natural storyteller with a true talent for finding the engaging core in any story to drive results. Whatever the topic or industry, she brings life and energy to the material while capturing the necessary detail and engaging the audience. Technology writing needs more people like Emma and she is a huge asset to any marketing campaign, business or project."

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Henry Bell
(Former Content Manager at Receipt Bank)